March 10, 2011
So Starbucks has changed their logo! I'm not sure I like it, but I haven't made up my mind on it yet. I'm giving it some time to grow on me, mainly because I don't want to be "that guy" that hates everything just because it's change from what I'm comfortable with or used to.
It's amazing how we get so attached to certain things in life that provide us with a sense of security. Generally, we don't know just how attached we have become until it's gone or it changes. I find myself looking at my coffee cup over and over again, like one of those times I'm going to look at it and everything will turn back to normal. I do admire Starbucks boldness and confidence to go with just the logo and no words. They are so sure their brand is so well known that no words are necessary.
What if Christ was so obvious in us that no words were necessary for our friends and co-workers to know "who" and "what" we were all about?
I'm going to go get a refill.